Fragrance masterclass

Fragrance masterclass

Bookings are now open for the chance to personally meet fragrance expert Michael Edwards by attending one of his renowned Fragrance Masterclasses.

The Masterclasses offer the chance to explore the world of fragrance, using Michael’s industry standard Fragrance Wheel and classification system.

Get personal with fragrance

Get personal with fragrance

Our fragrance preferences are very personal – and a scent that one person loves may be an unpleasant smell to another person, says Erica Moore, fragrance evaluator for Michael Edwards.

Post Script and Michael Edwards invited pharmacy assistants at the Pharmacy Assistant Conference on the Gold Coast to participate in a fragrance mini-workshop, presented by Erica.

Teaming up with 1D

Teaming up with 1D

BrandPoint was formed as a new venture in Beauty Distribution in 2010 with the goal to bring new, fresh and exciting brands to the market.

Our Moment: the launch

Our Moment: the launch

One Direction launched its brand new fragrance, Our Moment, at London’s iconic Gherkin building… here they are unveiling the scent, talking about how it was developed and why they wanted to be involved in its creation…

Eau de Baby Vomit

Anyone who has a small baby can tell you that having a permanent odour of vomit about you is pretty standard.

‘Hmm, Sunny, what’s that interesting perfume you’re wearing?’

‘Oh, that? That’s my new fragrance – Eau de Vomit.’


Gucci Made to Measure

Gucci has created Made to Measure, a new fragrance tailored to make a lasting impression.

Fragrance type: spicy oriental

Top notes: Calabrian bergamot, Tunisian orange flower, French Lavender, anis seed

Heart notes: Sri Lankan nutmeg, water lily, juniper berry, plum, cinnamon

Spring Scents: the notes you need to know.

Emma-Charlotte Bangay explores the fragrance notes that are set to be hot this spring...

Summer has its new swimmers, autumn has its additional layers, and winter has warmer boots, but the big investment we need to make for spring? Scent.

This is the season that the large – and little – fragrances houses launch their star performers.

Clarins limited edition treatment fragrances

Clarins has created a spa in a bottle with its limited edition Treatment Fragrances, four botanically-enriched scents which leave skin feeling soft, silky and smelling beautiful.

Calvin Klein Sheer Beauty Essence

Calvin Klein Sheer Beauty Essence is inspired by femininity and graceful confidence. The fragrance opens with refreshing top notes of nashi pear blossom and white peach, a delicate blend of Turkish rose petals, precious peony and magnolia envelops the heart, a dry down of sheer musks, hints of creamy vanilla and cedarwood creates fresh sensual perfume.

Supplier: Coty

La Collection de Grasse by L’Occitane

Disparate ingredients are combined in the La Collection de Grasse by L’Occitane to create four distinct fragrances.


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