The plaster that lives up to strong challenges
A waterproof plaster that lives up to strong challenges – that’s the new Heavy Duty Waterproof plaster from Elastoplast.
Elastoplast has created its first heavy duty fabric plaster that is waterproof, breathable and has a strong adhesion. The Heavy Fabric Waterproof Plaster with Strong Adhesion is a first in the Australian market.
This new breakthrough plaster is ideally suited to both active men and women who need to ensure that any wounds are protected against contamination. Anyone who has a manual job and works with their hands will appreciate the strong fabric and the sure stick adhesive as they can feel reassured that the plaster will stay on.
Equally, if they work in an environment that is regularly exposed to water or if they have to work outside on a rainy day, then the 100% waterproof membrane will add extra appeal.
Parents can also be assured that any cuts and abrasions on active kids are kept protected and dry with the Heavy Fabric Strips.
The innovation
The innovation in the new Heavy Fabric Waterproof Plasters comes from 3 main areas.
Firstly, the extra strong fabric material has been made to dry extra quickly; secondly the new 100% waterproof layer beneath the fabric allows the wound to breathe but does not allow any moisture to penetrate the plaster; and finally, the adhesive is extra strong to stay secure in the most demanding of circumstances and yet is easily removable without leaving any residue.
Hi-Dry TEX Technology
The new Heavy Fabric Waterproof Plaster is made possible by the Elastoplast Hi-Dry TEX technology creating a plaster which consists of 3 main layers:
- A strong fabric – which is extra durable, water repellent, dries easily and quickly and is breathable;
- A waterproof membrane – which is breathable being 100% waterproof; and
- A sure-stick layer – which is extra strong, sweatproof and uses Elastoplast’s Sure-Stick technology.
Support
Elastoplast intends to put significant marketing and promotional support behind the release of the new Heavy Fabric Waterproof plasters and intends to drive awareness via digital and experiential techniques to help drive action in store.
In-store, the promotional material is designed to create the links between, and draw additional benefits from, the connections between the product being waterproof, breathable and its extra strong adhesive layer.
The marketing aims to encourage trial via in-store activities and will be heavily supported at POP with impactful packaging and POS, much of which will focus around First Aid.
Packs
The Heavy Fabric Waterproof Plasters will be available in 3 pack types, all of which have the same shrink quantity and MOQ:
- Heavy Fabric Waterproof Strips 16s: Code 48598 RRP $3.78
- Heavy Fabric Waterproof Assorted 15s: Code 48601 RRP $4.58
- Heavy Fabric Waterproof Dressing Length 10x6cm (8 pieces): Code 48602 RRP $6.44.
Note: Always read the label. Use only as directed. If symptoms persist see your healthcare practitioner.
- Source AC Nielsen Scantrack Insights MAT 04/12/11(Grocery), AC Nielsen Scantrack Insights MAT 20/11/11 (Pharmacy).
