The essence of beauty

The popular essence brand, which is the number-one cosmetics brand in Germany, is set to launch into 161 Priceline stores this July.

Distributed by the Heat Group, essence is available in 32 countries and is the leader in unit market share in 9. To date it's been available in Target in Australia.

‘In only a short period of time, essence has become a major player across Europe and the United States,’ says Gillian Franklin, founder and managing director of the Heat Group.

‘The cosmetics are exceptional quality at great prices.’

essence is all about colour: eye-catching nail colour in a wide range of shades, beautifully coloured lipsticks and glosses, and a wide range of eyeshadow colours – plus bronzers, blushes and concealers for the current trend of perfect skin.

essence is quick to market and boasts regularly on-trend collections: it was the only cosmetics brand to obtain the rights to a Twilight inspired makeup collection of eyes, nails and lips.

The range starts from $2.95 for nail colour and $5.95 for mascara and quad eyeshadows. The product boast excellent coverage with vibrant pigments and super smooth textures.

More information at www.heatgroup.com.au